MG Motor, a brand primarily known for its SUVs and sedans, is taking a bold leap into the pickup truck segment with the all-new MG U9. This diesel-powered 4×4 combines rugged utility with modern comfort, catering to buyers who need both a workhorse and a premium cabin experience. Launched first in Australia and now entering emerging markets like Pakistan, the U9 represents MG’s ambition to diversify globally and offer a competitive alternative to traditional pickups. With a combination of strong towing capacity, advanced safety features, and a well-equipped interior, the U9 is shaping up to be one of the most versatile trucks in its class.
Table of Contents
Design & Styling Overview
The MG U9 stands out in the pickup segment with its bold and functional design. Measuring approximately 5,500 mm in length with a 3,300 mm wheelbase, the U9 offers ample space for cargo and passengers alike. Its muscular body lines, prominent wheel arches, and elevated stance give it a commanding road presence. Built on a unibody platform shared with the Maxus Terron 9, the U9 balances durability with modern design cues. The front fascia features a bold grille flanked by sleek LED headlights, while the rear tailgate integrates practical utility with a clean design. Ground clearance is around 220 mm, making it capable of tackling rough terrain comfortably. For off-road enthusiasts, the vehicle includes front and rear differential locks, enhancing traction in challenging conditions. The exterior is designed not just for aesthetics but for functionality, including aerodynamically optimized body panels and reinforced underbody protection.
Interior Features & Comfort
Inside the U9, MG has clearly prioritized passenger comfort and modern technology. The cabin features plush seating with multi-directional adjustability, heated and ventilated options, and even massage functionality, creating a level of comfort rarely seen in diesel pickups. A 12.3-inch infotainment touchscreen serves as the command center, supporting wireless Apple CarPlay and Android Auto. The JBL 8-speaker audio system ensures high-quality sound for music and calls. Practical comfort touches include rear AC vents, panoramic sunroof, and wireless charging pads, making daily commutes and long drives equally enjoyable. Safety and driver assistance are also well-covered. The U9 comes with seven airbags, Level 2 ADAS features like lane-keeping assist and adaptive cruise control, and a 540-degree camera system providing comprehensive visibility around the vehicle. These elements combine to create a premium experience for both driver and passengers while keeping utility intact.
Powertrain & Performance Specs
At the heart of the U9 is a 2.5-liter turbocharged diesel engine, producing 215 hp and roughly 520 Nm of torque. This engine is paired with an 8-speed automatic transmission and a 4×4 drivetrain, making it both capable on highways and off-road trails. The U9’s differential locks allow drivers to tackle steep inclines, muddy tracks, and uneven terrain with confidence. Its towing capacity of 3,500 kg positions it strongly against traditional pickups, making it suitable for both recreational towing and professional work. Payload capacity is around 770–870 kg, while gross vehicle mass reaches approximately 3,320 kg. Combined with its solid suspension setup, the U9 ensures a stable ride whether carrying heavy cargo or navigating rough terrain.
Fuel Efficiency & Range
Despite its strong diesel engine, the U9 manages a respectable fuel efficiency figure of around 7.9 liters per 100 km in combined driving conditions. The fuel tank is estimated at 80 liters, providing a practical driving range for long trips and work-related journeys. While not an electric vehicle, the diesel efficiency makes it competitive within its segment, especially when paired with its towing and off-road capabilities.
Pricing & Trim Levels
In Pakistan, MG has set the pre-booking price at PKR 8,000,000, with deliveries expected shortly after launch. Trim levels are expected to follow the pattern of the Maxus Terron 9, likely including variants such as Explore, Explore X, and Explore Pro, each adding incremental features and technology. Globally, the U9 is first available in Australia, with Pakistan emerging as its next key market. MG has clearly designed the U9 to cater to markets where diesel pickups are both popular and practical, focusing on buyers who value utility, comfort, and modern features.
Competitor Comparison
The MG U9 enters a competitive landscape dominated by well-established pickups such as the Isuzu D-Max, Toyota Revo, and Toyota Hilux. Compared to these rivals:
- The U9 offers more premium interior features like massage seats, panoramic sunroof, and a high-end infotainment system.
- Its towing capacity of 3,500 kg is on par with or slightly above most midsize competitors.
- Fuel efficiency is competitive for a diesel pickup of its size.
However, traditional rivals have proven reliability, widespread service networks, and higher payload capacity in some cases. MG’s U9, while strong in comfort and technology, may need time to establish trust in long-term durability. For buyers considering hybrid or alternative powertrains, it is worth noting the Ford Maverick as a comparison, which offers a hybrid option for urban and light-duty use. While the Maverick targets a different niche, including eco-conscious buyers, it highlights the U9’s strength in traditional diesel performance and off-road capability.
Pros & Cons
Pros:
- Strong 2.5L diesel engine with high torque
- Impressive 3,500 kg towing capacity
- Premium interior with advanced infotainment and comfort features
- 4×4 drivetrain with differential locks for off-road capability
- Comprehensive safety suite with seven airbags and ADAS
Cons: - Diesel engine may limit appeal in EV-forward markets
- Moderate fuel economy compared to smaller pickups
- Payload slightly below some competitors
- Maintenance and long-term reliability unknown in new markets
Conclusion
The MG U9 is a bold and strategic move by MG, signaling its intent to expand beyond SUVs and sedans into pickups. With a combination of rugged capability, premium comfort, and advanced technology, it appeals to buyers seeking a versatile workhorse that doesn’t compromise on luxury. While it faces stiff competition from established pickups and newer hybrid options, the U9 stands out for its diesel power, towing capacity, and well-equipped cabin. For markets like Pakistan and Australia, it offers a compelling choice for buyers who need utility and refinement in one package.